Singaporeans embrace digital for financial planning: Google

Finance-savvy Singaporeans are increasingly using digital means to enhance their understanding of and buy financial products, according to Google’s first Asia-Pacific report on financial services.

The report was launched together with Google’s APAC financial dashboard, which shares insights on how consumers from 10 countries in the region are searching for financial products.

Search demand for financial products grew 11 percent year-on-year in Singapore, Google said, with a massive 28 percent increase in mobile search. At 91 percent, mobile penetration in Singapore is the joint-highest in Asia.